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Jody was passionate from the jump – she fought to make this deal happen.”Ī 13-time Grammy Award-winning rapper, songwriter and producer, Lamar is one of the most respected creators and lyricists in music history. SANTA MONICA, OctoTop Dawg Entertainment’s Kendrick Lamar, one of music’s biggest global superstars and among the most influential voices of a generation, has signed an exclusive, worldwide administration agreement with Universal Music Publishing Group (UMPG), a leading, global music publisher.Īnthony “Top Dawg” Tiffith said: “Kendrick and I are excited for our new partnership with Jody Gerson and UMPG. UNIVERSAL MUSIC PUBLISHING GROUP SIGNS KENDRICK LAMAR TO EXCLUSIVE, GLOBAL PUBLISHING AGREEMENT WITH TOP DAWG ENTERTAINMENT
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His playful self-referential attitude provides the necessary respite that has come with the ideological heavy lifting he's done so far. There’s the recurrent declaration “Pimp pimp! Hooray!” and the constant references to himself, his artistic process, his vision and purpose in releasing To Pimp a Butterfly. The ending of 'untitled 07' is a studio jam session that is clearly Kendrick working on the rough beginnings of 'untitled 04', and that's just one of many meta observations littered throughout the album.
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Where TPAB presented a largely concentrated and thematically-strong piece of work, untitled leaves you in the cold wondering where Kendrick will go to next.
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Considering its quick release after TPAB, it might've been immensely disconcerting if the wait was much longer than it took.īut as expected, considering the heavy touring schedule of the rapper post-album release, these aren't necessarily fresh material, but simply ideas that fell by the wayside during TPAB sessions, scavenged and assembled into a seemingly lost medium: a compilation. The first thing you’ll be confronted by is the bare album art and unassuming track titles. is: it’s Kendrick wading through the muddy swamp of his diary entries, but engaging us in a deliberately fragmented fashion. Right now, Kendrick doesn't feel like he wants to or needs to be the Malcolm X of the 21st century, but he could be on his way to becoming its James Joyce. And it’s not like he hasn't tried to get people to care about Kendrick the person - he’s gone to the extent of confessing to a f*cking homicide (“If I told you I killed a n***a at 16 would you believe me?” from 'm.a.a.d. city'). Kendrick’s albums excel because people love the message, the poetry, the daring instrumentation, the defiant lyricism that spits in the face of the establishment.